What's in it

Content. Technical SEO. Sitespeed.

Content

Keyword research, competitor analysis, SERP analysis, tracking and reporting. All in one place.

Site performance

Track 18 sitespeed metrics of every page of your website, every day, on multiple devices, all over the world and on multiple connections.

Technical SEO

Automatically detect robots.txt changes, non-indexable canonicals, internal 404s and automatically detect redirect chains.

Keyword research and tracking

Find new keywords ideas from your competitors. Discover questions your target market is asking. And find out what changes in the Google SERP: is your niche dominated by knowledge graphs? Is the number of ads on your targeted SERPS growing? This tool will help you gain a competitive insight in your market.

It will also help you track it all.

Keyword rankings are no longer conclusive KPI's. For example: if all your target keywords start showing knowledge graphs in Google, your traffic will drop dramatically, while your ranking stays the same.

I want to fix this

The umbrellum suite will track the entire SERP for you.

Site performance tracking

Find out what is slowing down your site, and how to fix it.

That's the main goal of this part of the suite. It will break down your sitespeed into multiple measurable metrics. The software will track this for you over time, for every page of your site.

Knowing what is slowing down your site is one thing. It will also tell you how to fix it.

Technical SEO

Screaming Frog and cloud based scrapers will always be my go-to tools for most technical audits. But sometimes I want something monitored in the background. On a day-to-day basis, and be alerted when something's off. The technical SEO tools will be an addition of handy monitoring tools to your current technical SEO stack.