All features
Six tools that share one project and one set of data, from the first keyword to the last fix.
Rank tracker
Daily or weekly rankings on mobile and desktop, with scroll depth, SERP features and every competitor.
More about rank trackerScroll depth, in pixels
How far searchers scroll on mobile and desktop before they see you, and whether your #1 is still above the fold.
Every competitor, automatically
Every domain on the first five pages is stored for every keyword. Spot new competitors the day they show up.
SERP features you can win
Featured snippets, People Also Ask, videos, images, local packs and AI Overviews: where they show, who owns them and what is in reach.
AI Overview citations
Which keywords show an AI Overview, which sources it cites, and whether you are one of them.
Landing pages as a to-do list
Every ranking page with what works and what to improve, including technical issues found by the site audit.
A weekly digest in plain language
What moved, why it matters and what to do next, written for you and for your clients.
AI visibility
How often ChatGPT, Gemini, Google AI Mode and AI Overviews mention and cite you and your competitors.
More about ai visibilityOne share of voice
ChatGPT, Gemini, Google AI Mode, AI Overviews and API models such as Claude and Perplexity, side by side.
Real questions as prompts
Start from the People Also Ask questions of your own keywords, weighted by how often people search for them.
Mentions and citations
Named in the answer, cited as a source, or both. With the exact sentence and the cited pages.
Brands you did not know
Names that keep appearing in answers are collected, so a new competitor never goes unnoticed.
Sentiment and recommendation strength
Is a mention a warm recommendation or a footnote? Every mention gets a label you can filter on.
Can AI bots reach your site?
Checks robots.txt, firewalls and CDNs for 37 AI crawlers, plus pages that need JavaScript.
Keyword research
Find keywords, check search volumes in bulk, see history and the keywords of any URL.
More about keyword researchKeyword discovery
Ideas from several sources for a seed keyword, with volume, difficulty and intent.
Keywords for a URL
The keywords any page or domain ranks for, ready to track or to compare.
Bulk search volume
Volumes for thousands of keywords at once. One bad keyword never fails the set.
Search volume history
Monthly volumes going back years: see trends, peaks and seasons before you write.
Keyword merge
Every combination of word lists in one go, ready for a volume lookup.
Intent, labelled by AI
Informational, commercial, transactional or navigational, with what each one means for your page.
Keyword insights
Opportunities, topic clusters, seasons, demand forecasts and brand awareness from your keywords.
More about keyword insightsOpportunity matrix
Search demand against your ranking: the keywords where a small move brings the most clicks.
Topic clusters
Keywords grouped by the pages Google shows for them, and by meaning with AI, with the page to beat per cluster.
Seasonal planner
Which topics peak when, and when to start: two months before the peak.
Demand forecast
Expected search demand for the months ahead, per topic.
Brand awareness
Searches for your brand against your competitors over time, and your share of all those searches.
Content briefs
A brief per cluster page: the questions to answer, the page to beat and what it does better.
Competitor research
Any domain's keywords, top pages and backlinks, plus a weekly watch on competitors' new pages.
More about competitor researchSite explorer
A domain overview with 36 months of history, its keywords, top pages and organic competitors.
Compare and keyword gap
Up to several domains side by side, and the keywords they rank for where you do not.
Backlink explorer
Backlinks, referring domains, anchors, new and lost links, with link gaps and link intersect.
Unlinked mentions
Pages that mention your brand without linking to you: the easiest links you will ever ask for.
Reclaim lost links
Lost backlinks and links to pages that now return a 404, with the redirect that wins them back.
Content tracker
The ranking pages of you and your competitors every week, and new pages found through their sitemaps.
Site audit
Crawl your site, get the issues sorted by impact and explained in plain language.
More about site auditSorted by impact
Critical issues on ranking pages first, cosmetic ones last. Every issue says why it matters and how to fix it.
Scheduled audits
Weekly or monthly crawls of your verified sites with a trend line, and an email when a new critical issue appears.
Titles and meta descriptions
Rewritten by AI for pages with an issue, using the keywords those pages already rank for.
404s with backlinks
Broken pages that still have links pointing at them, with the redirect that saves their value.
Blocked? We tell you by whom
When a firewall or CDN blocks the crawler, the audit names it and explains how to let it through.
Verified sites crawl faster
Verify your site to raise the crawl pace or crawl as another user agent.
See where you show up.
Add your site and your keywords. Your first rankings, SERP features and AI Overview citations are in within the hour.
- 14-day free trial
- 25 keywords tracked daily
- No credit card