Does AI recommend you, or your competitor?
Searchers ask ChatGPT and Gemini what to buy, and Google answers with an AI Overview. Umbrellum asks the same questions, records who is mentioned and cited, and tells you why it is not you.
- 14-day free trial
- 25 keywords tracked daily
- No credit card
AI share of voice
240 promptsOne share of voice
ChatGPT, Gemini, Google AI Mode, AI Overviews and API models such as Claude and Perplexity, side by side.
Real questions as prompts
Start from the People Also Ask questions of your own keywords, weighted by how often people search for them.
Mentions and citations
Named in the answer, cited as a source, or both. With the exact sentence and the cited pages.
Brands you did not know
Names that keep appearing in answers are collected, so a new competitor never goes unnoticed.
Sentiment and recommendation strength
Is a mention a warm recommendation or a footnote? Every mention gets a label you can filter on.
Can AI bots reach your site?
Checks robots.txt, firewalls and CDNs for 37 AI crawlers, plus pages that need JavaScript.
Why AI cites them and not you
Pick a prompt where a competitor is cited and you are not. Umbrellum compares the cited page with yours and writes a short brief of what to change.
- Gap brief per prompt
- Cited pages checked for health and bot access
- Cited competitor pages become link prospects
Numbers you can defend
AI answers vary from run to run. Umbrellum repeats checks, never counts a failed check as zero, and freezes every run as a snapshot, so later edits never rewrite your history.
- Repeated checks per prompt
- Missing data is never counted as zero
- Runs are frozen snapshots
Frequently asked questions
Are the answers from the real ChatGPT and Gemini?
Yes. Next to the APIs, Umbrellum checks the ChatGPT and Gemini apps as people use them, and Google AI Mode and AI Overviews as they appear in search.
Why does the same prompt give different answers?
AI models vary. That is why prompts can be checked several times per run and why results are shown as shares over many prompts, not as a single answer.
Where do the prompts come from?
From your own list, from topics suggested by AI, or from the People Also Ask questions of the keywords you already track, weighted by search volume.
Does it work outside the US?
Yes. Pick the country and language per project. Umbrellum was built in Europe and is used for Dutch, Belgian and German markets every day.
Works together with
See where you show up.
Add your site and your keywords. Your first rankings, SERP features and AI Overview citations are in within the hour.
Start your free trial- 14-day free trial
- 25 keywords tracked daily
- No credit card