See what works for your competitors
Open any domain and see where its traffic comes from, which pages earn it, who links to it, and what it published this week.
- 14-day free trial
- 25 keywords tracked daily
- No credit card
competitor-a.com · estimated traffic
36 monthsSite explorer
A domain overview with 36 months of history, its keywords, top pages and organic competitors.
Compare and keyword gap
Up to several domains side by side, and the keywords they rank for where you do not.
Backlink explorer
Backlinks, referring domains, anchors, new and lost links, with link gaps and link intersect.
Unlinked mentions
Pages that mention your brand without linking to you: the easiest links you will ever ask for.
Reclaim lost links
Lost backlinks and links to pages that now return a 404, with the redirect that wins them back.
Content tracker
The ranking pages of you and your competitors every week, and new pages found through their sitemaps.
Links or content?
When a competitor outranks you, Umbrellum shows the backlinks of their page next to yours, so you know whether to build links or improve the page.
- Backlinks per competing page
- Batch analysis of up to hundreds of domains
- Outreach drafts per prospect
Frequently asked questions
Is the traffic exact?
No tool outside Google knows a site's exact traffic. Umbrellum estimates it from rankings and search volumes, the same way for every domain, so comparisons are fair.
How fresh are backlinks?
Backlink data comes from DataForSEO's index and is refreshed continuously; new and lost links show their dates.
Works together with
See where you show up.
Add your site and your keywords. Your first rankings, SERP features and AI Overview citations are in within the hour.
Start your free trial- 14-day free trial
- 25 keywords tracked daily
- No credit card