Discover which keywords a page is ranking for

Find out which keywords a particular page of your competitor is ranking for.

The Umbrellum toolkit.

The Umbrellum toolkit is a collection of tools that I've personally was missing in other tools over the years. I'm a freelance SEO consultant myself and built these tools to make my life easier, and because none of the other toolsets were providing these insights in they way I wanted.

Ranking Tracker

Ranking tracker

Most of all, Umbrellum is a ranking tracker that tracks scroll depth of your ranking on the search result. Next to that, it tracks your ranking in featured snippets and other SERP features.

Keyword tools

Keyword tools

Before you track anything, you need to know what your market is looking for. That's where the keyword tools come in handy. Simply reverse engineer your competitors, or get a broader view of your target market.

How do you reverse engineer your competition?

This tool gives you a peek under the hood of your competitors. It shows you what your competition is ranking for with a particular page.

It is particularly useful for content marketeers and SEO's who are working on their content. Simply enter a page of a competitor about a similar subject you want to write about and see what keywords they rank for.

The tool tells you what keywords a page ranks for, how high they rank and what the search volume of the keyword is. This way you can prioritize what keywords to write about in your piece.

How do I use this tool in my SEO routine?

You can do the following:

  1. Pick a competitor. Find what pages rank well Umbrellum's other tool: Ranked pages.
  2. Take one of the pages that ranks for a lot of keywords, and enter it into this tool.
  3. You now have a list of keywords one of the best performing pages of your competitor ranks for.
  4. I recommend exporting the list and group them by subject. See if you want to create one page for all subjects. Or one page per subject.
  5. Start writing! And make sure, after you've written your piece, that all keywords you want to rank for, are one way or another covered in your piece.

About the ranked keywords tool.

This tool shows you what a particular page ranks for. Maybe you want to create pages for all the pages your competitor is ranking for. Or you want to see what your own written content is already ranking for. You can use this tool to do that.

Are the rankings up to date?

It depends, ranking data is updated every 14 days.

The exact rankings the ranked keywords tool gives you are to give you an idea on how much traffic that keyword might provide the site in question. If the ranking is somewhere in the 50s, it probably won't contribute much. But if it ranks in top 3 it is an important keyword for that page. It's better used as an indication on what to focus on, and what not to focus on.

This tool won't return any results if the page is new, or doesn't rank for anything yet. It shows results based on what is seen in Google search results. If the page doesn't appear in Google search results, this tool won't show any results.

Keywords you track in your Umbrellum account, is updated daily and will always show your up to date ranking of that day for the keywords you track.

The best way to use this tool is to reverse engineer your competition. See what a particular page is ranking for. If it isn't ranking for anything, it might not be worth writing about.
On the other hand, if you find a page that ranks really well for a lot of keywords, you might have struck gold. In my career I've seen competitors that receive 90% of the traffic via a handfull of pages. Instead of reinventing the wheel, just look at what others are doing instead.

You can use the tool multiple times per week for free. If you want to use it more often, you need to create an Umbrellum account.