Rank tracking for the AI search era

See where you show up, in Google and in AI answers.

Umbrellum tracks your rankings, how far searchers scroll to reach you, the SERP features you own, and how often ChatGPT, Gemini and AI Overviews mention you. Every page ends with what to do next.

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14-day free trial
25 keywords tracked daily
No credit card

Rankings · mobile

Daily

Keyword	Pos.	Scroll depth
running shoes women AI Overview	#1	1,460 px below the fold
trail running shoes	#2	610 px in view
best running shoes 2026 Snippet: competitor	#4	2,210 px below the fold
running shoe sizes Snippet: you	#1	380 px in view

Example data

Classic and AI search in one view

Positions, scroll depth and SERP features next to AI Overviews, AI Mode, ChatGPT and Gemini. One project, one share of voice.

Every page tells you what to do

Reports end with a conclusion and next steps in plain language, so you spend your time fixing, not reading tables.

Predictable pricing

One monthly budget of tokens for every tool. No surprise invoices, and a free trial without a credit card.

Scroll depth

Ranking #1 and still out of sight?

AI Overviews, ads, map packs and video carousels push the first organic result down. Umbrellum measures the pixel distance to your listing on every check, on mobile and desktop, for you and every competitor.

See when a ranking drops out of view without losing position
Find the keywords where the click is still winnable
Every domain on the first five pages, tracked automatically

Mobile results · “running shoes women”

Ads

AI Overview

Does AI recommend you, or your competitor?

Ask ChatGPT, Gemini, Google AI Mode and AI Overviews the questions your customers ask. Umbrellum records who is mentioned, who is cited, and what the cited pages do that yours does not.

How AI visibility works

AI share of voice

240 prompts

competitor-a.com46%

yourbrand.com31%

competitor-b.com22%

competitor-c.com9%

34%

ChatGPT

28%

Gemini

36%

AI Mode

27%

AI Overview

Example data · share of prompts where the brand is mentioned

Everything connected, in one project

The tools share their data: audit issues show up next to rankings, People Also Ask questions become AI prompts, competitors found by AI become competitors in your rank tracker.

Rank tracker

Daily or weekly rankings on mobile and desktop, with scroll depth, SERP features and every competitor.

AI visibility

How often ChatGPT, Gemini, Google AI Mode and AI Overviews mention and cite you and your competitors.

Keyword research

Find keywords, check search volumes in bulk, see history and the keywords of any URL.

Keyword insights

Opportunities, topic clusters, seasons, demand forecasts and brand awareness from your keywords.

Competitor research

Any domain's keywords, top pages and backlinks, plus a weekly watch on competitors' new pages.

Site audit

Crawl your site, get the issues sorted by impact and explained in plain language.

“I use the market leaderboard very often to learn from competitors and to inform and inspire my clients.”

Annelies Vos · Vos Online Marketing

Built by an SEO, for SEOs

Umbrellum started as the toolset a freelance SEO built for his own clients, because the tools he needed did not exist. It is still developed in the Netherlands by someone who uses it every day, for markets across Europe and beyond.

About Umbrellum For agencies