Rank tracking for the AI search era

See where you show up, in Google and in AI answers.

Umbrellum tracks your rankings, how far searchers scroll to reach you, the SERP features you own, and how often ChatGPT, Gemini and AI Overviews mention you. Every page ends with what to do next.

Enter your site and it is ready as your first project. Or see all features first.

  • 14-day free trial
  • 25 keywords tracked daily
  • No credit card
Rankings · mobile
Daily
KeywordPos.Scroll depth
running shoes women
AI Overview
#1 1,460 px
below the fold
trail running shoes #2 610 px
in view
best running shoes 2026
Snippet: competitor
#4 2,210 px
below the fold
running shoe sizes
Snippet: you
#1 380 px
in view
28 million+
search results analysed
2019
tracking Google since
19
markets, on mobile and desktop
14
days free, no credit card

Classic and AI search in one view

Positions, scroll depth and SERP features next to AI Overviews, AI Mode, ChatGPT and Gemini. One project, one share of voice.

Every page tells you what to do

Reports end with a conclusion and next steps in plain language, so you spend your time fixing, not reading tables.

Predictable pricing

One monthly budget of tokens for every tool. No surprise invoices, and a free trial without a credit card.

Scroll depth

Ranking #1 and still out of sight?

AI Overviews, ads, map packs and video carousels push the first organic result down. Umbrellum measures the pixel distance to your listing on every check, on mobile and desktop, for you and every competitor.

  • See when a ranking drops out of view without losing position
  • Find the keywords where the click is still winnable
  • Every domain on the first five pages, tracked automatically
Mobile results · “running shoes women”
Ads
AI Overview
Popular products
fold · 700 px
People also ask
#1 yourbrand.com1,460 px
AI visibility

Does AI recommend you, or your competitor?

Ask ChatGPT, Gemini, Google AI Mode and AI Overviews the questions your customers ask. Umbrellum records who is mentioned, who is cited, and what the cited pages do that yours does not.

How AI visibility works
AI share of voice
240 prompts
competitor-a.com46%
yourbrand.com31%
competitor-b.com22%
competitor-c.com9%
34%
ChatGPT
28%
Gemini
36%
AI Mode
27%
AI Overview

Running in three steps

No setup call and no credit card. You see your own data on the first day.

1

Enter your site

Start with your domain and the market your customers search in. 19 markets are ready to pick, on mobile and desktop.

2

Add your keywords

Paste them in, one per line. The trial tracks 25 keywords daily, with every competitor that ranks for them.

3

Read what to do next

Your first rankings, SERP features and AI Overview citations are in within the hour, each page with a conclusion in plain language.

One subscription, every tool

Pick how much you need each month and use it for rank tracking, audits, AI checks and research. No price per seat or per project.

  • Every tool shows its price before you start
  • Change the size or cancel at any time
  • Start with 14 days free, no credit card
From
€25
a month, excluding VAT
See pricing
Wouter van der Meij
Wouter van der Meij
Founder, freelance SEO consultant since 2013

Built by an SEO, for SEOs

Umbrellum started as the toolset I built for my own clients, because the tools I needed did not exist. I still use it every day, and I read every email myself.

About Umbrellum Ask me a question

“I use the market leaderboard very often to learn from competitors and to inform and inspire my clients.”

Annelies Vos · Vos Online Marketing

Frequently asked questions

?

Do I need a credit card to start?

No. The trial runs for 14 days without a credit card, and nothing is charged or upgraded when it ends.

?

What happens after the trial?

Nothing, unless you subscribe or buy tokens. Your projects pause and your data stays available, so you can pick up where you left off.

?

I already use a big SEO suite. Why add Umbrellum?

Many customers keep their suite and use Umbrellum for daily rank tracking and AI visibility: scroll depth, every competitor on the results page, and who AI answers mention. Paste your keywords in and you are running the same day.

?

I am not an SEO specialist. Can I use it?

Yes. Every report ends with a conclusion and next steps in plain language, and the free tools let you check your site before you sign up.

?

Which countries can I track?

Any Google market: country plus language, on mobile or desktop. 19 markets are ready to pick; others are added on request.

?

Are the AI answers from the real ChatGPT and Gemini?

Yes. Next to the APIs, Umbrellum checks the ChatGPT and Gemini apps as people use them, and Google AI Mode and AI Overviews as they appear in search.

?

Can I cancel?

Yes, at any time. Your subscription then runs until the end of the month you paid for.

See where you show up.

Add your site and your keywords. Your first rankings, SERP features and AI Overview citations are in within the hour.

  • 14-day free trial
  • 25 keywords tracked daily
  • No credit card