Umbrellum dashboard

The next generation
SEO toolkit

From keyword research to tracking everything on the Google search result page: the Umbrellum SEO toolkit.

Ranking tracker

Ranking tracker

Umbrellum tracks every domain seen in the top 100 for every keyword you want to track. Track every competitor in your niche, known and unknown.

Track search features

SERP ranking tracker

Umbrellum tracks every feaure seen on the SERP: knowledge graphs, featured snippets, PAA's, Videos, Images, News and all the others.

SEO tools

SEO tools

Reverse engineer your competitors. Find out what pages rank well, and what keywords they rank for. You can try the tools for free.

Our customers are our biggest fans.

We don't like to brag, but we don't mind letting our customers do it for us. Here are a few nice things folks have said about Umbrellum.

“I use the market leaderboard very often to learn from competitors and to inform and inspire my clients.”

Annelies Vos

The value of tracking scroll depth

There are so many elements on the Google search results. You need to know how far searchers need to scroll to see your listing.

Scroll depth, a new metric

Historically you'd look at search volumes of the group of keywords and determine if it's worth ranking for. Nowadays that's a little different. You need to know if you can actually rank high on the search result page if you achieve that #1 position. If not, you can focus on other keywords instead!

Umbrellum tracks the scroll depth to your listing, so if features suddenly appear on top of the SERP, you'll immediately see this in your dashboard.

Mobile & Desktop scroll depth

Scroll depth of competitors

Track scroll depth changes over time

... ...
Scroll depth on Google search result on Desktop ...
Often, the first organic search result isn't seen within the first viewport. And doesn't get much clicks.
Track every feature on the Google search results

Track every feature
on the Google search result.

Umbrellum tracks all features shown on the Google search results and how you perform in them.

Featured snippets

Track where featured snippets are shown, if you rank in them, or what competitor ranks in them.

People also Ask

Insights into what People also Ask questions are shown the most for your keywords, but also who is ranking in them.

Everything else

Knowledge graphs, answer boxes, news carousels, twitter cards, Google flights, jobs, you name it. Umbrellum tracks it.

Track all your competitors

Most ranking trackers allow you to track a handful of competitors. Umbrellum automatically tracks every domain in the top 100 of each keyword you want to track.

When you literally track everyone for every keyword, you can easily spot new competitors joining the market, or what sites are hit the hardest after Google updates.

Keep track of all your competitors

Be the first to spot upcoming competitors

Track every domain ranking for every keyword

Keep track of all your competitors

Example: what you'd pay to track
1000 keywords.

We have packages available from 150 keywords to 100.000 keywords.

Daily tracking
85 /mo

1000 keywords: tracked daily

Track every competitor on the SERP, daily

Scrape People also ask questions and related keywords

Track your ranking in Featured Snippets, PAA's and recipe carousels

Free support

Weekly tracking
25 /mo

1250 keyword tracked weekly

Track every competitor on the SERP, once per week

Scrape People Also Ask questions and related keywords

Track your ranking in Featured Snippets, PAA's and recipe carousels

Free support


Can I try the toolkit first??

Absolutely. You can try Umbrellum for free for 14 days. You can track 25 keywords daily in your free account.


Can I track some keywords weekly while tracking others daily?

Yes. You can create multiple projects in your account. Per project you can choose between daily tracking or weekly tracking.


Is it possible to up- or downgrade my account?

Yup! You can always up- or downgrade your account within the settings menu.


I only want to use the tools, not the ranking tracker, is that possible?

Yes. But, it's a manual change on our side, please contact support for a pricing quote and we'll help you further.

Free trial

Try Umbrellum for 14 days for free. No credit card required.

Try out our tool for free for 14 days. Track 25 keywords on a daily basis and get to know the tool before you choose one of the plans.