Scroll depth tracking & more
Tracking SERP features
Keep track of your competition
Find new keyword ideas
Search volumes for list
Merge lists of words
Keywords you're not optimized for
Reverse engineer your competition
Find best performing pages
Search through our database
Our People Also Ask database
How to rank an eCommerce website
How to rank food blogs and recipe sites
Crypto is a whole different ballgame.
Content marketing and keyword research
Understanding the technical aspect
Link building & PR
SEO is not a 'one size fits all'-strategy. A fast paced ecommerce site needs a different approach compared to a corporate financial institution. Some businesses need scalable SEO solutions, others need more 'governance': to create a SEO-minded workforce inside a company.
In these guides I hope you'll find inspiration for your work as an SEO for the clients or business you work for.
In this section you find the latest SEO guides.
SEO competitor analysis is a vital practice in the world of digital marketing. The process involves analyzing and evaluating your competitors' SEO strategies to identify strengths, weaknesses, opportunities, and threats. It helps you to gain insights about the competition's approach towards their customers and the market, enabling you to fine-tune your SEO strategy for better results. In this piece, we'll dive deeper into the importance of competitor analysis for SEO.
Tracking PAA is made easy with the help of Umbrellum, a powerful SEO tool that provides real-time insights into your website's search engine rankings and performance. Umbrellum includes a PAA tracker tool that allows you to monitor the questions that appear in the PAA box for your target keywords, track changes over time and gain a deep understanding of how to optimize your content for the feature.
When you search for something on Google, you've probably noticed a box with related questions that appear after the first set of search result links. These related questions are called People Also Ask (PAA) and can provide useful information and insights for users. As an SEO specialist, understanding the importance of PAA is crucial for creating a successful SEO strategy. Not only does it open up opportunities for more keyword targeting and content creation, but it also helps to understand the user's intent and their search behavior. In this article, we will delve into what PAA is, why it's important for SEO, how to optimize for it, and the benefits of including it in your SEO strategy.
A good content marketing strategy for SEO can get you that edge you抮e looking for. It can help you beat your competitors, by following a structured approach in which the content you create builds on and strengthens itself.
90% of the search results of Google nowadays show so called People also Ask questions, you can get extra traffic if you rank in these question. The only question is, how do you rank in the People also Ask box?
How do you scrape People also Ask questions on Google? There are a few ways you can scrape People also ask questions on Google. This guide will show you how.
If you want to land an SEO job, make sure to tell them you like server logs. A lot of hiring managers and SEOs are impressed by that. Why? I have no idea. Sure, I've used server logs in the past, but with a specific problem in mind. If you have no idea what to use them for, or what problem you want to solve with them, they're pretty useless huge text files in my opinion.Therefore, in this short guide, I'll show some ideas on how to use server logs for SEO problems you might find during your work.
SEO for crypto-related businesses is different from SEO for other types of businesses. By the time the latest DeFi protocol shows up in conventional keyword tools, the latest NFT mint is already blowing up. By using conventional tools and SEO practices, you'll always be a few steps behind the latest trends.In this guide, I'll show you my approach to crypto marketing that gives me a competitive edge.
Optimizing the content of an eCommerce website is easier than you think. Ranking an e-commerce site takes a different approach than ranking most other websites. Often you have to work with a site that contains hundreds of thousands, maybe even millions of pages and a lot of thin or duplicate content.
90% of the search results of Google nowadays show so-called People also ask questions. In this article I describe how to find the questions that occur most often, how to rank in them and track your rankings over time.
Ranking in the recipe carousel isn't really that hard. All you need is recipe schema markup on your site. Each recipe should have its own recipe schema markup that describes the recipe. The more information you have, the better.
eCommerce SEO is a whole different ballgame compared to other industries. I've created an SEO checklist specifically for eCommerce SEO. If you work in SEO for an eCommerce company, you'll probably recognize a lot of these in your day-to-day work, but maybe find new ideas to work on as well.
International SEO is all about scalability and high authority. There are a lot of opportunities most businesses miss out on. SEO doesn抰 have to be harder for international businesses, it needs to be smarter, scalable, and you should use the power of your brand to increase authority.