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Our People Also Ask database
How to rank an eCommerce website
How to rank food blogs and recipe sites
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Understanding the technical aspect
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In this section you find the latest Travel SEO guides.
In the ever-evolving world of SEO, leveraging People Also Ask (PAA) data can be a game-changer for your content marketing strategy. People Also Ask boxes are no longer just an interesting feature in Google’s search results—they are a goldmine of user intent data, providing you with direct insights into what your audience is searching for. By tracking PAA questions and strategically incorporating this data into your content marketing, you can not only improve your organic search rankings but also create content that directly meets the needs of your target audience.
Tracking PAA is made easy with the help of Umbrellum, a powerful SEO tool that provides real-time insights into your website's search engine rankings and performance. Umbrellum includes a PAA tracker tool that allows you to monitor the questions that appear in the PAA box for your target keywords, track changes over time and gain a deep understanding of how to optimize your content for the feature.
90% of the search results of Google nowadays show so-called People also ask questions. In this article I describe how to find the questions that occur most often, how to rank in them and track your rankings over time.