Scroll depth tracking & more
Tracking SERP features
Keep track of your competition
Find new keyword ideas
Search volumes for list
Merge lists of words
Keywords you're not optimized for
Reverse engineer your competition
Find best performing pages
Search through our database
Our People Also Ask database
How to rank an eCommerce website
How to rank food blogs and recipe sites
Crypto is a whole different ballgame.
Content marketing and keyword research
Understanding the technical aspect
Link building & PR
My name is Wouter van der Meij. I've been a freelance SEO consultant for 9 years and I particularly love eCommerce SEO: a combination of content, large scale and technical SEO. I found there were not many tools available that would help me with optimizing huge sites. Therefore, I started developing all the tools I needed myself. These tools gave me SEO insights that no other tools could give me. It created a competitive advantage for me as an SEO and my clients which results in higher rankings and more traffic for the clients I work for.
Eventually this evolved into Umbrellum. I started focusing half of my time on software development, and half of my time on freelance SEO consulting. Umbrellum is the toolset that I wish existed years ago. It is available to anyone for any type of business, small or big.
If you have any questions, about Umbrellum, consulting services, or have a feature request, feel free to reach out.
Current availability for freelancing: available from August 2025.
I've been freelancing since 2013. I've worked mostly as a technical SEO, but I've done many projects on content SEO and some link building projects as well.