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eCommerce SEO Agency

We bring over a decade of experience in eCommerce SEO. Let us help you succeed in the competitive world of eCommerce.

11 years of experience

We've worked in SEO for eCommerce businesses since 2012. We've seen it all.

Work directly with a Senior SEO

You always work directly with a Senior SEO Specialist.

We have our own inhouse tools

A competitive edge that makes us stand out: custom made eCommerce SEO tools.

Keep track of all your competitors

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Product questions

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Web scrapers

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Review Score

Homemade SEO tools
for eCommerce businesses

At Umbrellum, we stand out from the competition by leveraging our expertise and building specialized SEO tools designed for the eCommerce market.

  • A data mining tool that identifies frequently asked questions about a particular brand/product/product category
  • Keyword insights specific to eCommerce landscapes
  • SEO market share tools
  • Product detail page optimization tools
  • Price comparison scrapers
  • Product specification scrapers

Our premium tools allow us to work more efficiently and deliver optimized solutions, providing you with not only a high-quality service but also cost savings. Trust us to use our powerful tools to propel your eCommerce business success.

Why we're different than other eCommerce SEO agencies

Umbrellum is different from other agencies because of our exclusive one-client-per-market policy, our experience in developing specialized SEO tools for the eCommerce market, and our focus on providing flexible and results-driven services without long-term contracts.

Exclusivity in each market industry

At Umbrellum we believe in exclusivity. We only work with one client in each market industry, guaranteeing our undivided attention to help you succeed. We will be fully dedicated to helping you succeed without any conflicting interests. First come, first served - don't miss out on your chance to excel.

Our take on audits

Many SEO agencies provide extensive page audits that can be overwhelming and lack prioritization. We take a more streamlined approach: after we assess your goals, we identify the 2-3 best next steps to optimize your website's SEO.
We take into account the availability within your team - for example, client A may have more capacity for content work while client B's strengths may be in technical changes. Our approach minimizes costs for our clients and allows them to make bigger, more impactful wins without feeling overwhelmed.

eCommerce SEO cases

Work we've done in the past.

Through our implementation of Server Side Rendering and strategic link building, Umbrellum helped the largest Holiday Auction platform in the Netherlands improve their website's indexability and search engine ranking, leading to better visibility and increased traffic from Google. As a result, our client enjoyed a significant boost in online sales and greater visibility within the Google search results.

Crafting an effective blend of content and technical SEO and working in-house to train their product teams, Umbrellum drove success for the Netherlands' biggest online retailer with 5 billion EUR in revenue, helping to optimize website performance, improve search engine visibility, and ultimately enhance revenue growth.

Umbrellum partnered with Kamera Express to help migrate 12 online shops across 12 different countries to their home-built CMS, delivering a seamless site migration and streamlining processes to optimize Google rankings and drive traffic.

We provided technical SEO optimization for the recipe and grocery sections of the second-largest supermarket in the Netherlands. Our services included comprehensive keyword research, on-page optimization, and technical SEO optimizations. Through our work, we were able to increase the website's search engine rankings, leading to a significant improvement in organic search visibility.

We've been working with the SEO team at Prijsvrij for several years now, collaborating on various projects to enhance their organic search visibility. One notable project we assisted with was the platform migration during the D-Reizen takeover. Our team provided technical expertise and guidance to ensure a smooth transition, resulting in minimal impact to Google rankings.

We're currently collaborating with Gertsnel to launch a new B2C furniture shop across multiple countries. Our team is providing comprehensive SEO services, including keyword research, content optimization, and technical SEO, to ensure the new website reaches its maximum potential visibility in search engines. By leveraging our expertise in ecommerce SEO and international SEO, we aim to help Gertsnel achieve their business objectives and expand their online presence in new markets.

Want to talk?

Seen enough and want to know more?

eCommerce SEO trophy cabinet and achievements

We take pride in our ability to take on complex challenges and deliver great results. Here are just a few examples of our recent achievements and the impact we've had on our clients' businesses.

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+30% Traffic increase

SEO automation: automatically adding internal links helped boost the SEO traffic of the second biggest grocery store in the Netherlands by an impressive 30%.

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#1 Rankings

Adding static content to a highly dynamic holiday auction site resulted in multiple #1 rankings. This required a tailored solution to a unique challenge for the client.

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Long-tail on steroids

Our strategy of adding a single line of content to 200,000 pages helped boost our client's search engine rankings to #1 for "latest book AUTHOR," resulting in millions of extra revenue.

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17 University links

Our strategy of creating an international-oriented internship application form resulted in generating 17 high-quality backlinks from international universities, all linking to our client's eCommerce careers page.

Review stars for lister pages

Normally you'd only see review stars in Google for product detail pages. We've developed a schema markup technique that helped generate review stars of lister pages in Google search results.

Revamped product category tree

We revamped the product category tree of a prestigious client based on the category hierarchy of their top three industry rivals. As a result, within a few months, they experienced a dramatic surge in their search engine rankings, effectively outpacing almost all of their competitors for the same keywords.

Competitor pricing scraper

We engineered a scraper capable of monitoring and analyzing the prices of our client's chief competitors. Leveraging this tool, we were able to dynamically adjust our client's pricing strategy, optimizing their bids in Google Shopping for the lower-priced items to stay competitive in the market.

Google shopping scraper

We've helped multiple eCommerce businesses enhance the quality and richness of their product detail pages and faceted navigation system, using our Google Shopping scraper. This approach involves incorporating additional product features and specifications, creating a more comprehensive overview of the product on your website.

Some eCommerce SEO tips on the house.

Choosing the right eCommerce SEO agency can be a challenge. Many agencies make big claims, but few can deliver. At Umbrellum, we're different. We've developed proven strategies and tactics that create a comprehensive approach to eCommerce SEO. In this section, we'll take you through some specific pieces of our strategy that drive results and help your business succeed.

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This is the second item's accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the .accordion-body, though the transition does limit overflow.

This is the third item's accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the .accordion-body, though the transition does limit overflow.

This is the third item's accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the .accordion-body, though the transition does limit overflow.

This is the third item's accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the .accordion-body, though the transition does limit overflow.

Let's get in touch!

We always want to hear from you! Let us know how we can best help you and we'll do our very best.