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How to rank an eCommerce website
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Ranking an eCommerce website is not always that easy. Hundreds of categories, thousands of products, possible duplicate content issues, and probably some filtering and navigational problems. I've worked on multiple e-commerce sites in the past and in this section, I'll cover some of the most important SEO problems in ranking an e-commerce business on Google.
In this section you find the latest eCommerce SEO guides.
In the ever-evolving world of SEO, leveraging People Also Ask (PAA) data can be a game-changer for your content marketing strategy. People Also Ask boxes are no longer just an interesting feature in Google’s search results—they are a goldmine of user intent data, providing you with direct insights into what your audience is searching for. By tracking PAA questions and strategically incorporating this data into your content marketing, you can not only improve your organic search rankings but also create content that directly meets the needs of your target audience.
In this guide, we’ll dive deep into what PAA boxes are, how they work, and why tracking them is a game-changing SEO strategy. You’ll also learn actionable tips on how to rank in PAA boxes, helping you to optimize your content for maximum visibility.
Tracking PAA is made easy with the help of Umbrellum, a powerful SEO tool that provides real-time insights into your website's search engine rankings and performance. Umbrellum includes a PAA tracker tool that allows you to monitor the questions that appear in the PAA box for your target keywords, track changes over time and gain a deep understanding of how to optimize your content for the feature.
How do you scrape People also Ask questions on Google? There are a few ways you can scrape People also ask questions on Google. This guide will show you how.
Optimizing the content of an eCommerce website is easier than you think. Ranking an e-commerce site takes a different approach than ranking most other websites. Often you have to work with a site that contains hundreds of thousands, maybe even millions of pages and a lot of thin or duplicate content.
90% of the search results of Google nowadays show so-called People also ask questions. In this article I describe how to find the questions that occur most often, how to rank in them and track your rankings over time.
eCommerce SEO is a whole different ballgame compared to other industries. I've created an SEO checklist specifically for eCommerce SEO. If you work in SEO for an eCommerce company, you'll probably recognize a lot of these in your day-to-day work, but maybe find new ideas to work on as well.