Guides

eCommerce SEO

Ranking an eCommerce website is not always that easy. Hundreds of categories, thousands of products, possible duplicate content issues, and probably some filtering and navigational problems. I've worked on multiple e-commerce sites in the past and in this section, I'll cover some of the most important SEO problems in ranking an e-commerce business on Google.

eCommerce SEO guides

In this section you find the latest eCommerce SEO guides.

Intermediate Content SEO

How to use keyword research to find your ideal customers online

In this guide, we will break down how to use keyword research to understand your audience, attract the right people, and turn them into leads or buyers. We will also show how Umbrellum can make the process faster and easier for busy business owners.

Wouter van der Meij
Wouter van der Meij · September 12, 2025
Advanced eCommerce SEO

eCommerce SEO checklist

eCommerce SEO is a whole different ballgame compared to other industries. I've created an SEO checklist specifically for eCommerce SEO. If you work in SEO for an eCommerce company, you'll probably recognize a lot of these in your day-to-day work, but maybe find new ideas to work on as well.

Wouter van der Meij
Wouter van der Meij · March 14, 2025
Intermediate Content SEO

The ultimate guide to leveraging People Also Ask boxes for SEO success

In this guide, we’ll dive deep into what PAA boxes are, how they work, and why tracking them is a game-changing SEO strategy. You’ll also learn actionable tips on how to rank in PAA boxes, helping you to optimize your content for maximum visibility.

Wouter van der Meij
Wouter van der Meij · October 4, 2024
Intermediate Content SEO

How to use PAA data to fuel your content marketing strategy

In the ever-evolving world of SEO, leveraging People Also Ask (PAA) data can be a game-changer for your content marketing strategy. People Also Ask boxes are no longer just an interesting feature in Google’s search results—they are a goldmine of user intent data, providing you with direct insights into what your audience is searching for. By tracking PAA questions and strategically incorporating this data into your content marketing, you can not only improve your organic search rankings but also create content that directly meets the needs of your target audience.

Wouter van der Meij
Wouter van der Meij · October 4, 2024
Advanced eCommerce SEO

Scalable Content SEO for eCommerce

Optimizing the content of an eCommerce website is easier than you think. Ranking an e-commerce site takes a different approach than ranking most other websites. Often you have to work with a site that contains hundreds of thousands, maybe even millions of pages and a lot of thin or duplicate content.

Wouter van der Meij
Wouter van der Meij · December 12, 2023
Content SEO

People also Ask tracking

Tracking PAA is made easy with the help of Umbrellum, an SEO tool that checks your website's search engine rankings every day. Umbrellum's rank tracker includes PAA tracking that allows you to monitor the questions that appear in the PAA box for your target keywords, track changes over time and gain a deep understanding of how to optimize your content for the feature.

Wouter van der Meij
Wouter van der Meij · April 19, 2023
Advanced Content SEO

Scraping People also Ask questions

How do you scrape People also Ask questions on Google? There are a few ways you can scrape People also ask questions on Google. This guide will show you how.

Wouter van der Meij
Wouter van der Meij · June 7, 2022
Intermediate Content SEO

People also ask questions

90% of the search results of Google nowadays show so-called People also ask questions. In this article I describe how to find the questions that occur most often, how to rank in them and track your rankings over time.

Wouter van der Meij
Wouter van der Meij · May 2, 2022

More topics

Level of skill
SEO Fundamentals Intermediate SEO Advanced SEO Super advanced SEO
Industries
Travel SEO Crypto marketing eCommerce SEO Enterprise SEO Food & Recipes
Specialties
Content SEO Technical SEO Link building Governance

See where you show up.

Add your site and your keywords. Your first rankings, SERP features and AI Overview citations are in within the hour.

  • 14-day free trial
  • 25 keywords tracked daily
  • No credit card