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International SEO is all about scalability and high authority. There are a lot of opportunities most businesses miss out on. SEO doesn’t have to be harder for international businesses, it needs to be smarter, scalable, and you should use the power of your brand to increase authority.
International SEO is all about scalability and high authority. There are a lot of opportunities most businesses miss out on.
International university backlinks: Look for careers pages on university sites and see if they might link to your international careers page.
Simply do the following search in Google: university intitle:”working abroad” Or, regarding internships: university intitle:”internships abroad”
Add links in press releases. New product launch? Add a link in the press release.
Publish your quarterly and yearly earnings and press releases on the main domain. Not on a subdomain or corporate site. A lot of financial news sites will link to those numbers as a reference. All great links, automatically, every quarter, over and over.
Easy to share. Make your pages easy to share on social media and websites. This won’t bring in a lot of links, but it’s easy implementation and just normal best practices.
Add user guides and manuals to your site. Preferably not the PDF but in HTML. If you have to do PDF, add a link in the pdf document to your site.
One of the most common mistakes is to add a newsroom or press section on a subdomain on the site. It’s best to have this on a subfolder on the main domain. This way, all the links these press pages get will flow to the main domain instead of the subdomain.
Also, make sure to put internal links to your internal commercial pages where appropriate.
Simply do the following search in Google:
university intitle:”working abroad”
Or, regarding internships:
university intitle:”internships abroad”
Or try “Universiteit” instead of universities to get dutch universities. And try other languages of course.