Free public data

How Google is changing, country by country

Monthly totals from the searches tracked with Umbrellum. Never a keyword or a client, and a number only appears with enough searches behind it.

28,833,797

search results analysed

countries with enough data

May 2019 – Oct 2026

period covered

The index

Desktop Mobile

In Oct 2026, 83.6% of tracked searches in the Netherlands showed a People also ask box.

All charts

In Oct 2026, 46.0% of tracked searches in the Netherlands showed an AI overview.

All charts

In Oct 2026, the first organic result in the United Kingdom started 606 px down the page (median).

All charts

In Oct 2026, a search in the Netherlands showed 1.0 of these elements on average.

All charts

These are the searches our customers track, not a random sample of Google. The set of searches also changes from month to month, so a jump can come from that set instead of from Google.
A point needs at least 500 different searches in that country and month (100 for numbers from a sample), and a country at least 6 such months.
A chart starts when its numbers became comparable. Before that, the way results were recorded was different.
Desktop and mobile are always separate. Depth in pixels comes from a sample of the checks.