Keyword insights

From a list of keywords to a plan

Which pages to write, which to improve, and when. Keyword insights combines search demand with your rankings and ends every page with a conclusion and next steps.

  • 14-day free trial
  • 25 keywords tracked daily
  • No credit card
Topic clusters
38 pages to build
Winter tyres18,400 / mo
Peaks in October · Your page ranks #7 · page to beat: #1 tyres.example
All-season tyres9,900 / mo
Steady all year · No page yet · 12 keywords
Tyre pressure6,600 / mo
Peaks in November · Your page ranks #3 · 2 of your pages compete
Next step: start the winter tyres page now, two months before its peak.

Opportunity matrix

Search demand against your ranking: the keywords where a small move brings the most clicks.

Topic clusters

Keywords grouped by the pages Google shows for them, and by meaning with AI, with the page to beat per cluster.

Seasonal planner

Which topics peak when, and when to start: two months before the peak.

Demand forecast

Expected search demand for the months ahead, per topic.

Brand awareness

Searches for your brand against your competitors over time, and your share of all those searches.

Content briefs

A brief per cluster page: the questions to answer, the page to beat and what it does better.

Problems you can fix today

Cannibalisation (several of your pages fighting for one keyword) and unanswered questions are listed per project, with the page that should win.

  • Cannibalisation per keyword
  • Questions people ask, grouped by meaning
  • Every page ends with a conclusion

Frequently asked questions

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Do I need to track keywords first?

Insights are built on the keywords of a rank tracking project, so the clusters and opportunities match the results Google shows today.

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How often is it updated?

Search demand is refreshed every month. Clusters and opportunities follow your latest rankings.

See where you show up.

Add your site and your keywords. Your first rankings, SERP features and AI Overview citations are in within the hour.

Start your free trial
  • 14-day free trial
  • 25 keywords tracked daily
  • No credit card