Structured data checker
Find the schema.org markup on a page, in JSON-LD, microdata or RDFa, and check every item for the properties Google requires.
Free and unlimited: does not use your weekly runsWhat the checker tests
Every JSON-LD block is parsed; a block with a syntax error is ignored by search engines as a whole, so that is the first thing it reports. Every item, nested ones and @graph included, is listed with its type and properties.
For Product, Article, NewsArticle, BlogPosting, FAQPage, BreadcrumbList, Organization, LocalBusiness, Event, Recipe, VideoObject and JobPosting it checks the properties Google requires before it can show a rich result, such as a Product's name and offers, review or rating.
One limitation
The checker reads the HTML your server sends. Structured data that JavaScript adds after the page loads, as some plugins and tag managers do, is not seen. Google's own Rich Results Test does run JavaScript.
Site audit: the full version
Crawl your site, get the issues sorted by impact and explained in plain language.
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Frequently asked questions
Does valid markup guarantee a rich result?
No. Google decides per search whether to show one, and also checks recommended properties and whether the markup matches the visible content.
Does this tool count towards my free runs?
No. It is free and unlimited, apart from a limit per site per hour.
Want the full picture?
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