Depth of the first result
How many pixels a searcher scrolls past before the first organic result starts.
Based on a sample of the checks. The fold is at 1,080 px on desktop and 620 px on mobile.
Median depth of the first organic result
In Oct 2026, the first organic result in the United Kingdom started 606 px down the page (median).
| Country | First | Latest |
|---|---|---|
| United Kingdom | 209 px Oct 2020 | 606 px Oct 2026 |
| Netherlands | 499 px Oct 2020 | 614 px Oct 2026 |
| United States | 564 px Nov 2020 | 611 px Oct 2026 |
| DZ | 503 px Mar 2024 | 624 px Aug 2026 |
| Belgium | 182 px Jul 2021 | 737 px Oct 2026 |
| Italy | 211 px Dec 2024 | 585 px Oct 2025 |
First result below the fold
In Oct 2026, the first organic result in the United Kingdom was below the fold on 3.0% of searches.
| Country | First | Latest |
|---|---|---|
| United Kingdom | 2.5% Oct 2020 | 3.0% Oct 2026 |
| Netherlands | 0.9% Oct 2020 | 8.8% Oct 2026 |
| United States | 2.5% Nov 2020 | 9.4% Oct 2026 |
| DZ | 0.5% Mar 2024 | 0.0% Aug 2026 |
| Belgium | 2.7% Jul 2021 | 43.0% Oct 2026 |
| Italy | 3.2% Dec 2024 | 7.6% Oct 2025 |
How we calculate this
- These are the searches our customers track, not a random sample of Google. The set of searches also changes from month to month, so a jump can come from that set instead of from Google.
- A point needs at least 500 different searches in that country and month (100 for numbers from a sample), and a country at least 6 such months.
- A chart starts when its numbers became comparable. Before that, the way results were recorded was different.
- Desktop and mobile are always separate. Depth in pixels comes from a sample of the checks.