This tool scrapes the top 100 results of Google for the query: "brand" -site:domain.com. Every result is then scraped to see if it contains a link to your site. It also retrieves available contact information so you can contact the site and ask to add a link.
This is an old well known link building technique to get more links to your site. But it's always a tedious job to scan all the mentions and see if they link to you or not.
Hopefully this tool will help you do this process a lot faster.